Case 3: Crisis Communication – The Microsoft Xbox 360 Red Ring of Death

Analysis/ Context of Microsoft’s Billion Dollar Problem Affecting Stakeholders Figure 1:Crisis framing applied to the Xbox 360’s life cycle The scope of Microsoft’s Billion-dollar problem: ‘Xbox 360’s Red Ring of death’ coined by the early social media age of the mid 2000’s is difficult to discern, because it is so unique in nature. Its place…

“Among Thieves” Rise of the Tomb Raider (Xbox 360 Review)

Release Date: Tuesday, November 10th, 2015 I’m a big fan of Uncharted and I wish we had an action adventure game of that ilk. We’ve started some, and we’ve looked at them. But we don’t have one today of that quality. This is an opportunity. Phil Spencer, Head of Xbox Review: Uncharted 2: Among Thieves…

The Intrinsic Formula – ‘Call of Duty: Advanced Warfare’ Review

Director: Glen Schofield (Dead Space) & Michael Condrey Developer: Sledgehammer Games, High Moon Studios (Port), Raven Software Publisher: Activision Plot: You play as private Jack Mitchell (Troy Baker) a U.S. Marine who is wounded from the ongoing Korean War. You are recruited by Jonathon Irons (Kevin Spacey) to join Atlas, a private military corporation in order to track…

The Definitive Gaming Awards

I am slightly peeved by this year’s rebranded VGX awards. I can tell you before even the year started it was set for; Bioshock Infinite, The Last of Us, and Grand Theft Auto V to be Game of the Year nominees. It’s a hype train that the industry buys into. I know I’m not supposed…